Playbooks

Deepen user understanding — turn empathy interviews into an Empathy Map with design implications and research gaps.

Convert value-prop interviews into a filled Value Proposition Canvas, proof gaps and messaging fixes.

Turn UX interview transcripts into a UX Friction Map with prioritized fixes and evidence quotes.

Turn JTBD interview transcripts into validated JTBD segments and a detailed JTBD Canvas for the selected segment.

Stress-test an existing go-to-market strategy through the eyes of leading GTM thinkers — Moore, Dunford, Balfour, Ross, Roberge, Rackham, Dixon & Adamson — and rebuild it as a coherent set of beachhead, positioning, motion and economics choices.

Stress-test an investment memo, business case or capital allocation proposal through Damodaran, Buffett, Munger, Marks, Mauboussin, Lynch and Duke — and rebuild it around evidenced assumptions, real downside and staged decisions.

Stress-test a pitch deck through Duarte, Raskin, Jobs, Kawasaki, Cialdini, Rackham and Dixon & Adamson — and rebuild it around a stronger story, clearer change, deeper problem and an ask the audience is ready to say yes to.

Stress-test an existing organization design through Galbraith, Mintzberg, Edmondson, Skelton & Pais, Lencioni, Laloux and Ulrich — and rebuild it around team autonomy, decision rights and the capabilities the strategy actually requires.

Stress-test an existing operating model through Goldratt, Womack, Deming, Ohno, Hammer, Seddon and Ng — and rebuild it around the system constraint and the flow of customer value.

Stress-test an existing pricing strategy through the eyes of Simon, Ramanujam, Nagle, Thaler, Campbell, Hormozi and Buffett — and rebuild it as a coherent value metric, packaging, price discipline and expansion system.

Stress-test existing brand positioning through the lenses of Dunford, Ries & Trout, Sharp, Neumeier, Aaker, Miller and Sutherland — and rebuild it as a clearer, more distinctive brand platform.

Stress-test an existing marketing strategy through the eyes of Sharp, Ritson, Binet, Kotler, Godin, Sutherland and Ogilvy — and rebuild it as one coherent brand-growth system across audience, positioning, brand, activation, channels and measurement.

Turn a single asset — transcript, article, or presentation — into a portfolio of reusable content candidates for LinkedIn, then arrange the best ones into a coherent 7-post series with a chosen narrative logic (Authority, Education, or Stories & Proof).

Turn a webinar, article, transcript or research report into a portfolio of short 30–90s video content candidates, then arrange the best ones into a ready-to-record series with hooks, scripts, visual directions and captions for LinkedIn, Reels, TikTok and Shorts.

Turn a webinar, article, transcript or research report into a portfolio of 6–10 slide carousel content candidates, then arrange the best ones into a ready-to-publish series with slide-by-slide copy, visual direction, captions and CTAs for LinkedIn and Instagram.

Turn sales calls, customer interviews, demos and support tickets into a structured library of real buyer questions, objections and misconceptions: score them by response fit, barrier impact and source strength, choose the outcome mechanic — education FAQ, sales objection playbook or decision support library — and get short and expanded answers, talk tracks, channel adaptations, an objection response matrix and a content gap backlog.

Turn a business-case model, research report, benchmark study or methodology into a ready-to-build interactive calculator: pick the inputs, coefficients, benchmarks and thresholds that can actually be computed, choose the outcome mechanic — quick estimate, scenario comparison or ROI business case — and get the full concept: input structure, transparent formulas, three scenarios, sensitivity ranking, result interpretation, screen previews and a promotion pack.

Turn a research report, framework, webinar or methodology into an interactive self-assessment: pick the criteria, dimensions and risk signals that can actually be measured, choose the outcome mechanic — quick score, maturity profile or priority diagnostic — and get the full kit: questionnaire, scoring model, result profiles, personalised recommendations, experience previews and a promotion pack.

Turn a research report, webinar, interview or internal framework into a ready-to-record podcast episode: pick the themes, tensions and stories that carry a real conversation, choose the marketing outcome and guest profile, and get a narrative arc, segment plan, full interview guide, host script, clip opportunities and promotion pack.

Turn a webinar, article, report or workshop into a portfolio of visually strong content candidates, then choose a marketing outcome — reach, education or proof — and get 8–15 ready-to-design visual assets with copy, layout, design direction, previews, channel adaptations and a publishing sequence.

Turn a webinar, research report, workshop or internal framework into a practical downloadable asset: pick the strongest reusable content, choose the marketing outcome, and get a full guide, diagnostic or working toolkit with structure, copy, visual preview and promotion pack.

Turn a research report, audit, analysis or strategy review into a decision-ready executive brief: pick the findings, risks, options and recommendations that matter at leadership altitude, choose the executive outcome — alignment, decision or approval — and get a full brief with summary, options, risks, recommendation, next steps and a page-by-page visual preview.

Turn a research report, webinar, interview, workshop or presentation into a deep expert article: pick the strongest thesis, arguments, stories and evidence, choose the marketing outcome, and get a ready-to-publish flagship article with narrative, full text, visuals, SEO and a promotion pack.

Turn a customer interview, case study, demo or research report into a ready-to-use pack of discovery questions, value narratives, proof cards, objection responses and follow-up messages — built on the priority sales content from the source.

Turn a single strong asset — webinar, research, case, interview, article or presentation — into a connected 4–7 email sequence with distinct roles, subjects, proof and CTAs, built on the best-fit content candidates from the source.

Turn a standard marketing campaign export into a portfolio of decisions — what to scale, optimize, retest or pause — using a shared performance framework across channels, objectives and audiences.

Stress-test an existing product strategy through the eyes of leading product thinkers — Cagan, Christensen, Jobs, Torres, Osterwalder, Balfour, Biddle — and repackage it as a coherent set of bets, evidence and growth loops.

Stress-test an existing business strategy through the eyes of the world's leading strategists — Porter, Martin, Rumelt, Christensen, Kim & Mauborgne, Mintzberg, McGrath — and rebuild it as a coherent set of choices.

Rebuild the flow as a Constraint Load Map, prove the causal structure of the busiest stage with a Current Reality Tree, pick the key constraint and break it with one Exploit, Subordinate or Elevate initiative.

Normalize scattered process documents into one APQC-aligned architecture map, find the gap that stops the company managing processes as a system — missing, duplicated, fragmented or unowned processes — and rebuild it as a target architecture with SIPOC boundaries, ownership and a KPI hierarchy.

Decide the lasting role the brand should play in the customer's life, choose the primary and supporting archetypes that role makes credible, and translate them into a working expression system for messaging, voice, behaviour, visuals and content.

Reconstruct how the audience currently recognises, understands and feels about the brand across the six Keller CBBE dimensions, find the one equity gap that limits everything above it, and turn it into a growth route with a concrete initiative portfolio.

Connect the person, the brand promise, the proof behind it and the category context into one coherent system, check where the four blocks contradict each other, and turn the result into a Brand Matrix with a full expression guide for appearance, language, interaction and content.

Turn the company description, website and customer evidence into one clear brand story: choose the customer story worth telling, pick the narrative concept that positions the brand as guide, partner or tool, and generate a full messaging system for website, sales, outreach and CTAs.

Reconstruct how leadership behaviour, routines, metrics and standards actually shape the way people work, find the management system that creates the unwanted behaviour, and redesign it into a Shingo system improvement card with leader standard work, behaviour indicators and result metrics.

Turn everyday frictions, workarounds and team suggestions into a daily work snapshot, pick the small improvement with the highest daily effect and the easiest test, and hand it over as a complete PDCA card with standard work before and after.

Find recurring defects, unstable parts of the process and likely sources of variation, then pick one improvement and hand it over with measurable control metrics and a target process.

Reconstruct how work actually flows from request to result, separate value-creating work from waiting, handoffs and rework, pick the priority waste signal and turn it into a Lean Flow Improvement Board with target flow, experiment and control metrics.

Turn a standard task or ticket export into a backlog aging & composition map, diagnose each unhealthy segment with treatment packages, and produce an executable cleanup plan split into one-time cleanup, rule changes and structural fixes.

Turn candidate pipeline data into a hiring funnel map, prioritize the transitions where you lose the wrong candidates, and lock a funnel improvement board.

Pick the right LTV model, calibrate inputs, calculate Current vs Target LTV, and prioritize the product decisions that most reduce the gap.

Configure the right retention model, calculate current churn, explore scenarios, and lock a retention decision tied to a segment and revenue impact.

Pick the right HR interview for your company stage, design the interview journey, and generate a ready-to-run script.

Turn performance review interviews into a map of performance gaps and a concrete development plan per employee.

Turn new-hire interviews into a map of onboarding barriers and a concrete plan of improvements per stage and owner.

Compare one or several candidates on a shared set of evaluation axes and assign the next hiring route to each.

Turn NPS comments into a Promoter / Passive / Detractor Driver Map and a prioritized NPS Improvement Plan.

Turn public product and competitor reviews into a Review Insight Map and an evidence-backed Product Opportunity List.

Turn win/loss notes and CRM data into a map of what really drives deal outcomes, plus a cross-functional Sales/Product Action Plan.

Turn raw support tickets into systemic product problems mapped by impact × coverage, with a prioritized Product Fix Backlog.

Turn raw feature requests from CRM, support, sales and feedback boards into evidence-backed customer needs and a Discovery Backlog.

Turn public service stories from reviews, Reddit and forums into a Service Blueprint, failure points and a Service Fix Plan.

Turn public buyer discussions from Reddit, forums and reviews into a Buying Journey Map, conversion blockers and a Proof Asset Plan.

Turn public customer conversations from Reddit, forums, reviews and communities into evidence-backed JTBD segments and a detailed JTBD Canvas.

Turn a product problem, opportunity or feature idea into an aligned Product Requirements Document.

Turn interviews into features and needs classified on the Kano Model: Must-have, Performance, Delighter, Indifferent, Reverse.

Turn interviews, sales calls and win-loss notes into a Buying Journey Map: how buyers become aware, evaluate, get internal approval and decide.

Turn interviews into a Service Blueprint: frontstage, backstage and support systems behind the customer experience.

Turn interviews into a Customer Journey Map with stages, emotions, pain points and opportunity areas.

Turn interviews into an Opportunity Solution Tree: outcome → opportunities → solutions → experiments.

Turn acquisition barriers for a selected audience into prioritized growth hypotheses and experiment-ready cards.

Turn pricing, packaging and paywall mechanics into prioritized revenue hypotheses and experiment cards.

Generate product packaging hypotheses using 70+ bundle mechanics for offers, product bundles, packages, plans, add-ons and commercial packaging.

Generate AI feature hypotheses using 70+ AI capability mechanics for workflow automation, copilot UX, agents, summarization, extraction, classification, recommendation and generation.

Generate positioning hypotheses using 70+ market framing mechanics for category, differentiation, value narrative, competitive alternatives and ICP-specific messaging.

Generate content growth hypotheses using 70+ mechanics for SEO, thought leadership, comparison pages, case studies, templates and content funnels.

Generate sales conversion hypotheses using 70+ mechanics for pitch, demo, objection handling, proof, follow-up and sales assets.

Generate feature adoption hypotheses using 70+ mechanics that help users discover, understand and start using a specific feature.

Generate onboarding hypotheses using 70+ activation mechanics for first experience, setup, empty states and first value.

Generate pricing and monetization hypotheses using 70+ mechanics for pricing, packaging, paywall, trial and paid conversion.

Generate cold outreach hypotheses using 70+ message mechanics for LinkedIn, cold email, DM and outbound sequences.

Generate landing page improvement hypotheses using 70+ conversion mechanics for hero, proof, CTA, objections, trust and conversion sections.

Turn shareable outputs, invites and viral loops into prioritized referral hypotheses and experiment cards.

Design return-trigger and habit-loop hypotheses, prioritize them and turn each into an experiment card with a prototype.

Turn onboarding friction into prioritized activation hypotheses and experiment-ready cards with prototype mocks.

Turn public customer conversations from Reddit, forums, reviews and communities into evidence-backed segments, voice-of-customer patterns and a reusable customer profile for downstream AI agents.

Turn interviews and calls into segments, voice of customer patterns and a reusable customer profile for downstream AI agents.

Choose ICP and trigger, sharpen the message core, map a 5-touch sequence and generate a ready email pack.

Diagnose the current product flow, pick one interview lens, define respondents and build the interview script.

Move from AI trends to work areas to a heatmap of opportunities and 1–3 first experiments ready to run.

Narrow customer jobs, pains and gains into 2–3 strongest fits and a sharp value proposition passport.

Start from imported Customer Segments and Value Propositions, then fill the remaining 7 Business Model Canvas blocks in one flow.

Turn a team retro into 1–2 concrete improvements the team will actually ship next sprint.

Turn scattered beliefs, goals and bets into one coherent strategy map with a shared taxonomy.

Choose the launch audience, message, channels and GTM motion, and turn them into a first launch cycle.

Define business metrics, identify product metrics, and prioritize initiatives based on their actual impact.

Pick a segment, identify its critically underserved jobs, and turn them into a killer product feature.

Choose a strong market position and form the strategic bets that will be the reason you win.

Turn career interviews into a comparable career profile per employee, then assign a clear career route and next actions for each.

Choose the capacity model that matches how the team really works, calculate required FTE against demand, and compare hiring, productivity, automation and demand scenarios that close the capacity gap.

Turn marketing spend and channel results into a return model with ROAS, contribution ROAS, CAC and pipeline ROI, then compare budget scenarios built from targets, constraints, risks and improvement levers.

Turn receivables, inventory and payables into DSO, DIO, DPO and a cash conversion cycle, see how much cash the operating cycle holds, and compare scenarios that release it without breaking service level or supplier relationships.

Turn the cost of an initiative and its expected cash effects into a comparable business case with ROI, payback, NPV and IRR, then build and compare investment scenarios from targets, constraints, risks and improvement levers.

Turn a revenue, customer or pipeline target into required traffic, leads, qualified leads, opportunities and sales, then compare growth scenarios built from constraints, risks and conversion levers.

Configure the right runway model, project the monthly cash balance, and compare a Current plan to a Target scenario that reaches the next milestone with the reserve intact.

Pick the right break-even model, calculate the volume, price and cost mix required to reach profitability, and compare a Current plan with a Target scenario across pricing, cost and mix levers.

Pick the correct economic unit, calculate contribution per customer, subscription, seat or transaction, and compare a Current model with a Target scenario across price, cost and volume levers.

Turn exit interviews into a shared map of exit dimensions, systemic patterns and a prevention board of retention initiatives with owners and success signals.

Turn stay interviews into comparable retention profiles per employee, assign a retention route to each, and produce a compact action board with owners, timing and checkpoints.

Upload your Cash Flow Forecast / БДДС, let AI map periods, categories and the minimum reserve, then close the cash gap by adjusting up to five collection, payment and financing levers.